🔑 The Key Connector: Brian Johnson (Heroic)
Travis worked directly for Brian at Optimize/Heroic. Evan Shoemaker (Travis's best friend) is close friends with Brian.
Brian has interviewed virtually every person in the Optimist people list — Ryan Holiday, Neil Pasricha, Derek Sivers, Arthur Brooks, Matt Haig, and hundreds more.
A single warm introduction from Brian could unlock the entire endorsement strategy.
Brian Johnson has interviewed Ryan Holiday multiple times on Heroic. Travis's Optimize connection is the bridge.
Why They Fit
His Daily Stoic is the direct comp to The Daily Optimist (366 meditations, timeless philosophy, daily format). A Holiday blurb signals to publishers and readers: 'This is in that lineage — and it's worth your time.' 10M+ copies sold, 3M followers.
Outreach notes: Travis read 5 of his books. Warm intro through Brian Johnson likely. Could also reach via shared publisher or direct.
The Daily StoicThe Daily DadCourage Is CallingEgo Is the Enemy
Neil Pasricha
🔗 Via Brian
⏳ Not yet
Priority #3
Author, The Book of Awesome / 1000 Awesome Things
Connection Path
Brian Johnson interviewed Neil on Heroic. Travis also has The Happiness Equation in his Kindle library with highlights.
Why They Fit
Started 1000 Awesome Things as a daily practice after his best friend's suicide — the most direct parallel to The Daily Optimist's origin story. His endorsement would be personal and authentic, not transactional.
Outreach notes: Living voice. His '1000 Awesome Things' project is the spiritual ancestor of The Daily Optimist. The story practically writes itself as a foreword.
The Book of AwesomeThe Happiness EquationYou Are Awesome
Arthur C. Brooks
🔗 Via Brian
⏳ Not yet
Priority #5
Harvard Professor / Atlantic Columnist
Connection Path
Brian Johnson has featured Arthur Brooks' work on Heroic. Harvard happiness research is a core citation in the Optimist framework.
Why They Fit
His 'How to Build a Life' column is the Atlantic's most-read column on happiness. Academic credibility for the Happiness pillar. His endorsement signals: this book has science behind it, not just inspiration.
Outreach notes: Travis has The Happiness Files in his Kindle library. Likely reachable via Harvard speaking bureau or direct academic contact.
Strength to StrengthFrom Strength to StrengthThe Happiness Files
Matt Haig
🔗 Via Brian
⏳ Not yet
Priority #6
Author, The Midnight Library / The Comfort Book
Connection Path
Brian Johnson has featured Matt Haig's work. Travis has both The Midnight Library and The Comfort Book in Kindle library.
Why They Fit
Authentic voice on hope and mental health. His audience overlaps perfectly with The Daily Optimist's target reader. His endorsement reaches an audience that needs this book most.
Outreach notes: Travis read and highlighted both his books. His agent is likely reachable via publisher (Canongate/Viking).
The Midnight LibraryThe Comfort BookReasons to Stay Alive