🔑 The Key Connector: Brian Johnson (Heroic)
Travis worked directly for Brian at Optimize/Heroic. Evan Shoemaker (Travis's best friend) is close friends with Brian. Brian has interviewed virtually every person in the Optimist people list — Ryan Holiday, Neil Pasricha, Derek Sivers, Arthur Brooks, Matt Haig, and hundreds more. A single warm introduction from Brian could unlock the entire endorsement strategy.